Today we're excited to share Device and Location Exclusions, two new Improvement types designed to exclude underperforming device and location segments in Google Ads.
December 26th 2025 at 5:06am

Device + Location Exclusions

Today we're excited to share Device and Location Exclusions, two new Improvements to help you exclude underperforming device and location segments in Google Ads. To gather the data for these recommendations, Opteo continuously monitors device and location performance data across your accounts, flagging any significant underperformers for exclusion.

Screenshot of an Exclude Device Improvement in Opteo

To get started, open an account, head to the Improvements page, and find a new improvement to push. If you have any questions, please don't hesitate to message support.

As always, we'll be working hard to fix any bugs that come up. If you notice anything that looks like a bug, or have an idea that could improve our exclusion-based Improvements, please get in touch with support, or submit a feature request.

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